Websites & business
A useful website connects the customer’s questions with a clear next step. Structure, content, and usability all have a part to play.
A little perspective.
A lot of practical experience.
Thinking about websites, marketing,
and the work of doing business online.
The Adtastic article archive brings together observations, explanations, and practical advice from years in the work.
ADTASTIC / FIELD NOTES
Things
we know
something
about.
we know
something
about.
From the Adtastic archive
Experience is useful.
Experience is useful.
Sharing it is, too.
Explore the existing article collection for practical thinking on websites, search, customer experience, and online business.
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The subjects behind the work
Connected ideas.
Connected ideas.
Practical applications.
Search & marketing
The right traffic, a relevant offer, and useful measurement belong in the same conversation.
eCommerce & conversion
Better product information and a clearer buying experience can matter as much as another campaign.
Technology & AI
A new tool earns its place by doing something useful for your business or your customers.
The next good move
Have a question of your own?
Tell me what’s happening, what you’ve tried, and where you want to go. We’ll start there.
Let’s talk about it